It All Starts With the Consumer.
By downloading the app, consumers will be able to get the help they need before they need it.
JusticeChamp™ is designed as a pre-need consumer resource — not simply an app for people who already have a legal problem.
Prepare
Understand documents, obligations and options before a decision has to be made under pressure.
Protect
Keep important records and dates organised in one place so nothing critical is lost or forgotten.
Connect
When a real legal need appears, reach a qualified lawyer with context already assembled.
Before you need it
Watch
The Adventures of JusticeChamp™
Short stories showing the moments a consumer realises they need help — and what having JusticeChamp already on their phone changes. Select an episode to watch.
Episode 1 — What Do I Do Now?
Episode 2 — The Employment Contract
It's all about building relationships. Our goal is to build relationships built on trust with both the lawyers and consumers. These short videos are a way to take a dry or scary subject, the law, and turn it into something fun. By creating the characters JusticeChamp and SolonIQ, we are explaining in a simple and engaging way the benefits of the app and how it works. This also engages consumers even before they need a lawyer. Future episodes will deal with various personal injury and employment topics designed to help and educate the consumer.
The investor question
Why would someone download a legal app before they need a lawyer?
Because JusticeChamp is built to create practical, recurring resource before a legal event ever occurs — contract clarity, document organisation, preparedness checklists and plain-language answers.
Resource before urgency
Everyday questions — a new employment agreement, an insurance renewal, a fender bender — are frequent. Legal engagements are rare. The app earns its place on the phone through the frequent moments.
Relationship before the problem
Do not wait for the legal problem to create the relationship — build the relationship first. When something serious happens, the consumer already knows where to turn.
Context already assembled
Documents and dates gathered before a matter begins mean the lawyer starts with a coherent account instead of reconstructing one.
Automated outputs are legal information, not legal advice. JusticeChamp does not provide legal representation or predict outcomes.
Pre-need resources
The reasons a consumer downloads before there is a case
Each resource is designed to be useful on an ordinary day — and quietly valuable if an extraordinary one arrives.
Understand My Employment Contract
Upload a contract for a plain-language AI summary and identification of provisions worth understanding more clearly.
Review My Termination Package
Organize and summarize termination documentation and identify issues that may warrant discussion with a qualified lawyer.
Lower My Insurance Costs
Educational information, checklists and practical questions that may help consumers understand factors affecting premiums.
What Should I Do After an Accident?
A preparedness checklist covering documentation, information to collect, important dates and next steps.
Important Documents & Dates
Tools to organize relevant records and track dates connected to matters managed through JusticeChamp.
Helpful Information & Ask JusticeChamp
Guides, FAQs, videos, authoritative links and AI-assisted navigation of available legal information.
Consumer to intelligence
From the consumer outward
The ecosystem begins with the consumer and progresses through JusticeChamp, a legal need, SolonIQ Law, governed data and SolonIQ Intelligence — with a return loop back into the whole system.
- Step 1ConsumerDownloads before a legal need
- Step 2JusticeChampPre-need resources & engagement
- Step 3Legal NeedA real event occurs
- Step 4SolonIQ LawLawyer receives structured context
- Step 5Governed DataConsented, de-identified, secured
- Step 6SolonIQ IntelligencePatterns improve the ecosystem
Return loop: intelligence flows back to consumers and lawyers, improving every step of the ecosystem.
Consumer engagement creates legal opportunities. Legal activity creates structured information. Governed information creates intelligence. Intelligence improves the ecosystem.
The consumer network is the entry point to the ecosystem — the three platform layers are not unrelated products. Any use of information contemplates consumer consent, privacy controls, anonymization and de-identification, security, governance and jurisdictional compliance.
Pilot
Initial download target: a management target, not a result
Initial pilot markets are Ontario, Illinois, Florida and Texas.
Target range · 12–18 months
50,000–100,000
qualified consumer downloads across the initial validation period.
75,000 central target
These figures are management targets, not achieved results.
- Ontario
- Illinois
- Florida
- Texas
The pilot should prove more than downloads
Validation funnel measured end to end:
- 1Acquisition
- 2Activation
- 3Engagement
- 4Retention
- 5Legal Journey
- 6Lawyer Connection
Consumer validation
Validated with 366 consumers across the U.S. and Canada
Our August 2026 consumer research found strong interest in simpler legal information, better preparation and easier access to the right lawyer. 79.3% highly valued plain-language summaries, 74.8% highly valued preparing their legal information in one place, and 55.9% reported a 7–10 likelihood of downloading the app.
Management targets
Five-year consumer scale
75K → 300K → 1M → 2.5M → 5M+ cumulative downloads. The entire series is labelled management targets until supported by actual operating results.
| Year | Cumulative download target | Primary objective |
|---|---|---|
| Year 1 | 75,000 | Validate acquisition, activation, resource engagement and legal-intent conversion. |
| Year 2 | 300,000 | Expand geography and resource library; demonstrate repeatable acquisition. |
| Year 3 | 1,000,000 | Scale major U.S. and Canadian markets and supported legal categories. |
| Year 4 | 2,500,000 | Build broad U.S./Canadian network density. |
| Year 5 | 5,000,000+ | North American scale across all U.S. states and Canadian provinces/territories, subject to requirements. |
Expansion sequence: initial pilot provinces and states, then broader U.S. and Canadian markets, then North American coverage across all U.S. states and Canadian provinces and territories, subject to regulatory and operational requirements.
Investor thesis
Why the consumer layer matters
Distribution
JusticeChamp creates a direct consumer acquisition channel rather than relying only on law-firm distribution.
Engagement
Pre-need resources create reasons to establish and maintain a consumer relationship before a legal event.
Marketplace
Consumer scale can increase the value of the lawyer network by creating potential qualified legal opportunities.
Data Moat
With sufficient scale, consent and governance, structured consumer and legal-journey information can contribute to a differentiated intelligence asset.
The sequence
- Consumer
- Engagement
- Legal Need
- Lawyer
- Matter
- Structured Data
- Intelligence
- A Smarter Legal Ecosystem
JusticeChamp is designed to give consumers value before they need legal help, connect them to the right resources when they do, and create the consumer foundation on which the broader SolonIQ ecosystem can grow.
Forward-looking information. Targets are management objectives, not achieved results or guarantees. JusticeChamp provides legal information, not legal advice, and makes no guarantee of case value, legal outcomes, lawyer acceptance, insurance savings or employment outcomes.