01
Qualified opportunities
Firms want suitable matters that align with their practice and mandate criteria.
Market Validation
Consumers want clearer preparation. Law firms want better opportunities.
SolonIQ has completed validation on both sides of the legal-services market. The evidence supports a focused pilot connecting guided consumer preparation with structured law-firm intake.
Evidence base
Two studies. One connected market problem.
- Canadian consumer survey responses
- 366
- Senior law-firm interviews in Ontario and the U.S.
- 16
- Selected 10 out of 10 for stated likelihood of downloading JusticeChamp
- 15.6%
Law-firm findings
The strongest needs were commercial and practical
Firms want suitable matters and prospective clients who arrive with the relevant facts, dates and records already organized.
02
Better-prepared prospects
Relevant facts, dates and records should arrive organized before first contact.
03
Workflow fit
The service must improve intake without adding avoidable complexity to firm operations.
Adoption test
Proof matters more than promises
Proven lead generation ranked first. Accuracy, quality, time savings and integration shaped the rest of the buying decision. Investors should read this as a clear commercialization test: SolonIQ must demonstrate measurable value per accepted and retained matter.
Investment thesis
Validation supports a focused pilot, not a claim of product-market fit
What the evidence supports
- A real intake and referral problem
- A clear firm value proposition
- Demand across firm sizes
- A measurable Ontario-first pilot
What remains to prove
- Live referral quality
- Acceptance and retained files
- Paid conversion and retention
- Scalable consumer acquisition
Pilot evidence
The beta must convert interest into operating evidence.
Measure 01
Funnel
Tracking completed intake, consumer consent, firm acceptance and retained files.
Measure 02
Quality
Measuring information completeness, mandate fit and firm-rated referral quality.
Measure 03
Economics
Measuring time saved, cost per retained matter and beta-to-paid conversion.
Methodology
Targeted interviews with senior law-firm representatives
SolonIQ conducted Zoom interviews with senior people at personal injury and employment firms in Ontario and the United States. Participating firms ranged from sole practitioners to firms with more than 100 lawyers.
Sixteen firms participated. The study workbook contains 15 recorded rows for the problem question and 14 recorded answers for some other questions. Charts use the available response base for each question. This purposive qualitative study identifies themes and buying criteria; it does not estimate the views of all law firms.
Next step
The evidence now points to a disciplined pilot
SolonIQ is preparing to test whether structured consumer preparation can improve referral quality and law-firm intake efficiency.